Elixir Distillers has signed an agreement to buy the Tormore distillery and brand from Pernod Ricard.
Pernod Ricard’s Irish Distilleries, is to invest €50 million in Midleton Distillery over the next four years to deliver a carbon neutral operation by the end of 2026.
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
